Innovative methods defy the downturn

IN 2011, increased fixed line Internet penetration and usage, rising Internet accessibility via mobile devices, as well as the growing popularity of social networks continued to play important roles in how the media industry disseminated and packaged information to the population of Trinidad and Tobago.

Sales and marketing experts increased production of advertising campaigns that incorporated strong Internet interactivity elements. In addition, companies continued to upgrade their online presence through dedicated websites, trade portals and social media networks.

According to Facebakers.com, the portal that delivers up-to-date data and statistics about the world's most popular social networking site Facebook, the user statistics for T&T have grown considerably over the last year, with the number of users expanding from 349,780 to 439,900 from August 2010 to July 2011.