Corbin Communications Limited (Trinidad) began operations in 1955 as part of the Corbin Caribbean expansion which, at the time, consisted of Corbin Barbados (1952) and thereafter Dunlop Corbin in Jamaica (1962). That's over 58 years of unparalleled service.
The Corbin Caribbean Group affords local, regional and international clients the first and strongest local agency network in the Caribbean region with the prime objective of the Group being to establish the widest possible network of associate full service Agencies throughout the Caribbean, Central and South America.
PHILOSOPHY
Corbin Communications boasts of a Caribbean network association, integrating the strengths of the three agencies, Jamaica, Barbados and Trinidad.
In the servicing of regional clients, this base allows us to harmonize our media, marketing, public relations and creative efforts, affording each agency pertinent marketing information to make accurate and meaningful recommendations for their specific markets.
There is an underlying principle which harnesses the agency's strengths and embraces the total whole in exploration and development of marketing and creative ideas.
FULL SERVICE CAPABILITIES
Corbin Communications (Trinidad) provides the following Services:
- Development & Execution of Advertising Campaigns
• Marketing Consultancy
• Public Relations / Image Building / Crisis Management /
Social Change Design and Services
• Logo & Package Design
• Service/Product Development
• Production of Annual Reports
• Merchandising
• Promotional & Sampling Services
• Co-ordination and execution of Seminars/
Events Planning
• Sponsorship Co-ordination
• Production of "live" Television programmes
• Website Design
HUMAN RESOURCES
Our people investment focuses heavily on those areas which are most productive for our Clients - specifically Client Service, Marketing, Creative and Media.
CLIENT RELATIONSHIPS
Corbin Communications guarantees full service to all of our clients regardless of size. This contributes to our sustained stability which is a testament to our sound organizational structure and philosophy.
MARKETING
Corbin Communications is a strong and experienced marketing agency. Our proven abilities and successes throughout the markets of the Caribbean have attracted important national, regional and international clients to our fold.
MARKET RESEARCH
Corbin Communications subscribes heavily to Marketing Research feedback: formal and/or informal - experience has proven that a better and more effective and efficient marketing and communication job is derived on this basis.
The Agency has initiated and monitored several Marketing Research projects on behalf of clients, spanning company, consumer and product profiles, taste and flavour preference, pre and post testing of advertising and new product concepts etc.
MEDIA PLANNING AND PURCHASING
Corbin's Media Department is designed and equipped to cater to local and regional placement considerations in order to facilitate client's choice in electing to purchase and place regional advertising programmes through one or each agency in our network.
Our strengths lie in understanding the concepts of how to apply the data during the planning process and the evaluation of current media research information.
The Media Department is fully computerized and the Agency subscribes to formal media research information derived from two major local Market Facts and Opinions studies per year, utilizing the Adplus/Flow Master Software Package and available research studies conducted in other regional markets.
An integral part of the media offering, is the media monitoring and track services where competitors spend levels in terms of TV / Radio, press and press releases are part of our analyses for share of voice comparisons.
Development of customised media properties and/or media purchasing of existing properties are one of our key strengths.
Corbin Communications Limited
Corbin Communications Limited
A Corbin Caribbean Advertising Agency
Jamaica / Barbados / Trinidad
P.O. Box 1032, 7 Stanmore Avenue,
Port of Spain, Trinidad, W.I.
Tel:
868-625 - 1801-3; 625-0821 Fax: 625-4693
Email:
corbin@corbintrinidad.com
