April 15th, 2020


Tourism Trinidad Limited (TTL) has partnered with “The Business of Carnival®”, a dynamic first of a kind You Tube Series by Entertainment and Sports Lawyer Carla Parris, to present the #StayHomeandLEVELUP campaign to educate people across the Caribbean and the globe about the legal and business aspects of the Carnival and cultural industry.  This digital campaign aims to elevate business standards within the entertainment industry and assist the creative sector to generate long-term revenue.

In announcing its partnership with “The Business of Carnival®”, the Chief Executive Officer (Acting) of Tourism Trinidad, Heidi Alert, stated that “COVID-19 has caused serious and unprecedented disruption throughout the global tourism sector; with a flood of cancellations and postponements of festivals and events affecting artists around the world and putting the global US$2,000 billion-dollar creative industry at risk. According to the United Nations agency UNESCO, the cultural and creative industry sectors generate annual revenues of US$2,250 billion and global exports of more than US$250 billion”.

Mrs. Alert went on to explain that “here at home, our rich and myriad heritage is rightly a source of great national pride and a tremendous draw for our international guests. We are, therefore, very pleased to collaborate on “The Business of Carnival®”, project as it is an example of innovative thinking that will deliver real economic benefit to our local cultural and creative sector and find solutions beyond the current crisis”.

The Business of Carnival®”, the brainchild of Carla Parris and co-produced by  Lynmerie Parris is available free of charge on You Tube, and is designed to educate local and global audiences on the legal and business aspects of the Carnival and entertainment sectors within the Caribbean.

Now in its third season, “The Business of Carnival®”, features many of the region’s high-profile celebrities and industry leaders, in the music, fashion, photography and event industries across three (3) countries – Trinidad and Tobago, Barbados and the United States (specifically Los Angeles, Hollywood)

With the re-release of six (6) episodes in April 2020, entertainment and cultural industry practitioners will be provided with tips and best industry practices over the next few weeks aimed at addressing some of the most urgent legal and business concerns.

Carla Parris with Fay Ann Lyons (right)

Carla Parris with Kees Dieffenthaller (right)

Carla Parris close up with Private Ryan (right)

Carla Parris who is also the host of the “The Business of Carnival®”, talk show enthusiastically indicated that “I am thrilled to partner with Tourism Trinidad to bring this campaign to life. Since Tourism Trinidad is focusing on developing a clearly identifiable Trinidad ‘brand’, I found the tenets of “The Business of Carnival®”, will assist in raising awareness of the destination throughout the world whilst upgrading the skills set of our creative sector. I have been keenly observing the rapid spike in artistes hosting free live concerts on the various digital platforms but I haven’t seen any discussion surrounding the dire need for these very artistes to use this time to invest in the restructuring of their businesses.  Their focus should also be on protecting intellectual property assets such as the ownership of music, photography, art and event names. Artistes should also use this time to focus on the creation of multiple sources of income so that, God forbid, another disaster of this magnitude occurs, persons would be less dependent on one source of income for their livelihoods”.

The campaign will kick off in April and can be viewed on the show’s social media platforms: FB & IG @thebusinessofcarnival and Twitter Account @theboctt with full length episodes available on its YouTube Channel: Carla Parris LLB, LLM


April 04, 2020


Sherma Mitchell, Manager Corporate Communications & Stakeholder Unit

Tourism Trinidad Limited

Level 18, Tower D

International Waterfront Centre

1A Wrightson Road

Port of Spain, Trinidad and Tobago, WEST INDIES

Phone: (868) 689-5198

Email:   [email protected]



Established in June 2017 and a state enterprise under the Ministry of Tourism, the mandate of Tourism Trinidad Limited is as follows:

  • Development and marketing of Trinidad’s tourism offerings and the promotion of Destination Trinidad
  • Attracting tourism investment into Trinidad

Promoting education, awareness and co-operation in advancing expansion through tourism