The Trinidad Hotels, Restaurants and Tourism Association (THRTA)
January 13th, 2022
Hassel Thom – President Trinidad Hotels, Restaurants and Tourism Association (THRTA)
The Trinidad Hotels, Restaurants and Tourism Association (THRTA), Trinidad’s largest private sector tourism body is honoured to once again be part of this year’s Who’s Who in Trinidad & Tobago Business publication.
As the THRTA continues to advocate for industry stakeholders on matters that can both negatively and positively impact the tourism centric trading landscape, as it has done for more than half a century, on behalf of its membership and non-members alike that comprised of the recognized locally-owned independent hotels and guest houses, as well as the those belonging to international chains. Other integral component of its membership includes restaurants, transport and tour operators and a multitude of companies that provide goods and services to the tourism industry.
The COVID-19 pandemic has been both the most disruptive phenomenon to our tourism value proposition in the past three generations, in the light of such, the THRTA understands the need to work with all public and private sector partners, towards returning some level of normalcy to the trading environment, be it so with less resources through Advocacy and Industry Representation, Strategic Collaborations, Networking and Alliances, Research and Data Acquisition and sourcing new Revenue Generation opportunities that will engender short term survival.
The THRTA remains cognisant that the post-pandemic modus operandi demands that it must capitalise on opportunities that may not necessarily be generated from traditional sources as a strategy to ensure that each element of Trinidad’s tourism value chain continues to place the destination’s collective interest above self-interest, through rigorous adherence to and monitoring of Health and Safety Best Practices to influence the level of confidence for all travellers to Destination Trinidad.